Your Direct Line to Customer Engagement.
Get StartedA platform for businesses to not only send messages but also receive replies from customers which can immediately foster engagement.
Schedule and send out mass text messages for promotions, updates, or alerts with features like campaign analytics, A/B testing, and customizable templates.
Integrate with existing business systems (like CRM software) and social media platforms. Streamline communication processes and centralize customer interactions.
Text marketing, also known as SMS marketing, has become an increasingly popular channel for businesses to reach out to customers directly. Unlike email marketing, which has been a staple in digital communication for decades, text marketing offers a more immediate and personal way to engage with an audience.
One of the most compelling reasons to consider text marketing over email is the open rate. SMS messages boast an impressive 98% open rate, compared to email’s 20%. This stark difference can be attributed to the immediacy with which people tend to read text messages. Most people have their mobile phones within arm’s reach throughout the day, leading to text messages being read within just a few minutes of being received. In contrast, emails can sit unread in inboxes for hours or even days.
Another advantage of text marketing is the response rate. SMS response rates stand at around 45%, significantly higher than email’s 6%. This suggests that not only are more people opening SMS messages, but they are also more likely to take action upon receiving them.
Moreover, the click-through rates (CTR) for SMS can be anywhere from 10-15% higher than those for email marketing campaigns. This indicates that recipients are more engaged with the content of SMS messages, making them a powerful tool for driving sales and promotions.
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